More than 70% of representatives from various transnational companies say they care about reducing the negative environmental impacts when it comes to their business. However, according to an international survey, only 10% of respondents have been measured the actual impact of their companies. The gap between desire and real actions may lie in the fear of change. Although, in fact, for start-ups, environmentally friendly processes can be implemented very simply without much effort.
There are two business segments: those that are concerned with greenery and the environment, and those that do not care at all. The CEOs with significant environmental impacts can also be divided into two groups. There are companies that are just taking the first steps towards greenery, understand its importance, but pay less attention to the analysis of proposed sustainability solutions. And there are market leaders who are looking for the most sustainable solution not only for themselves but also for the country in which they operate. Such companies are usually transnational and have offices in different cities around the world, so they are looking for an optimal solution that would suit everywhere.
Now, almost all large companies have already chosen one way or another to work with less impact on the environment. Business feels the need from customers, partners, and the environment, but sometimes still clings to the change itself and the looming costs.
Measuring the Impact
It is very important to start measuring the impact on the environment, monitoring the change, and assessing in detail all the processes in the business chain. It is easier for those who measure impacts to understand how to manage environmental sustainability and what decisions to make to achieve the best results.
So far, the results of the surveys show that a very small number of companies are still immersing themselves in environmental sustainability. While pressure from partners and consumers is growing, some are reluctant to implement business sustainability principles in their operations solely out of fear of an imaginary huge change. However, simple solutions with significant positive effects on the environment.
After assessing the main areas of a company’s environmental impact, it is useful to find out what sustainable solutions already exist in the market in these areas. Moving towards sustainability does not require inventing a bicycle, it is only important to choose the most suitable solution that already exists. And face to face with these solutions is also very welcome.
Just One Step
Usually, companies choose two the easiest ways to go towards a more sustainable business. These are garbage sorting and solar energy. The main motives for choosing solar energy for business today are greenery, environmental protection, and cost reduction. If the solar power plant is in the same region as the company, it is even more important for the business to contribute to such environmental projects. The fact that solar energy can help to save money is an extra benefit that is important to every business.